↓ Created using Figma

ICA Miami Identity v1.0

STUDIO LHOOQ was commissioned to design the brand identity system for the Institute of Contemporary Art, Miami. The resulting brand identity focused on the innovative and experimental nature of the museum's mission through a modular system centered around the "M" which can be infinitely configured and reconfigured.

Visit icamiami.org
Logotype + Mark
ICA Miami Identity Mark
Primary Typeface
Full Name Lock Up
Stationery Package
ICA Miami provokes thought, rethinking, and is definitely not a place for the faint of heart.

— Alberto Ibargüen
President & CEO, The John S. and James L. Knight Foundation
Introducing ICA Miami
Membership Cards
Print Advertisements
Print Collateral
  • Studio Lhooq ICA Miami
  • Ryan Sullivan
  • Noguchi Breton Gucci Vuitton
  • ICA Miami
  • Shannon Ebner
  • Ryan Sullivan
  • ICA
Artforum Advertisement
Digital Advertisements
  • Artforum
  • Art in America
Digital Banners
Wayfinding and Signage
  • ICA Miami
  • Welcome Lobby and Shop
    Welcome Lobby and Shop
  • Welcome Lobby and Shop
    Welcome Lobby and Shop
  • Welcome Lobby and Shop
    Welcome Lobby and Shop
  • Stairwell Wayfinding
    Stairwell Wayfinding
Ryan Sullivan
Website
  • ICA Miami Studio Lhooq
  • Mylinh Trieu Nguyen
  • Shannon Ebner
  • Kim Gordon
  • ICA Ideas
  • Roni Horn
  • Alex Bag
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