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Basement Roma

An identity system for an experimental curatorial platform.

STUDIO LHOOQ was commissioned by CURA. (Ilaria Marotta and Andrea Baccin), to develop an identity system for it's contemporary art program under the auspices of Basement Roma located in Rome, Italy. The space, focused on both the investigation of new contemporary languages and on the development and implementation of new exhibition formats, inspired STUDIO LHOOQ to capture it's energetic and dynamic programming through the bold use of gestural post-modern typography throughout it's print and digital collateral.