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ICA Miami BRB! Campaign

Campaign strategy, messaging, identity system, environmental design, marketing collateral, and website developed for the opening of the ICA Miami's new permanent home.

STUDIO LHOOQ worked closely with ICA to develop the BRB Campaign to message the ICA Miami's move from their beloved temporary space in the historic Moore Building into their new permanent 20,000+ square foot home in the Miami Design District. The campaign focuses on the popular BRB texting acronym, meaning BE RIGHT BACK, emphasizing the museum's forthcoming new building and opening celebration.