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Invisible City

Visual Identity, Exhibition Design, Publication Design

Invisible City: Philadelphia and the Vernacular Avant-garde highlights Philadelphia’s significant contributions to visual, literary, and musical culture between 1956 and 1976. An interdisciplinary exploration that is centered at University of the Arts, Invisible City features key works by the period’s major architects, photographers, sculptors, designers, painters and conceptual artists.

Full Case Study Coming Soon The exhibition is organized by University of the Arts and curated by Sid Sachs, chief curator and director of exhibitions at University of the Arts with Jennie Hirsh, assistant curator, professor of Modern and Contemporary Art at MICA. Support for the research, development, and presentation of Invisible City has been provided by The Pew Center for Arts and Heritage.
Studio LHOOQ took an extensive multi-year research endeavor and developed a compelling and clear visual identity–a new lens through which to view this project.

Their approach is thoughtful and nuanced, comprehensive and structured; consistently exceeding expectations of engagement, investment, and attention to detail.

— Michael Ciervo, University of the Arts
Primary Type Specimen
Secondary Type Specimen
Exhibition Catalogue
Different forms of avant-garde and organic furniture are on display. (Joseph Hu/ Courtesy of University of the Arts)
Invisible City spills beyond the confines of gallery walls and into the streets of Philadelphia. (Joseph Hu/ Courtesy of University of the Arts)
Installation view of Invisible City. (Joseph Hu/ Courtesy of University of the Arts)
Installation view of Invisible City: Philadelphia and the Vernacular Avant-garde. (Joseph Hu/ Courtesy of University of the Arts)
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